GEO AI Visibility Audit
MMGY Advertising
How MMGY shows up when potential clients ask AI platforms who to hire
GEO Audit Results
40 out of 100
AI Visibility Score — 47.3% mention rate across 150 queries
MMGY Advertising demonstrates solid AI visibility with a 47.3% mention rate across 150 queries and a 39.4% win rate when mentioned — ranking first 28 times out of 71 total mentions. The company excels in vendor-selection (80%) and partnership (70%) categories, with ChatGPT driving the strongest performance at 60% mention rate. Critical gaps exist in problem-solving content (0%) and Claude underperforms at 32% compared to ChatGPT's 60%.
The Big Picture
Key Findings
MMGY's AI visibility at a glance
Vendor-selection: 80% mention rate (24/30)
Strong positioning as a go-to agency for "best of" and comparison queries — consistently recommended across all platforms.
Partnership: 70% mention rate (21/30)
Solid recognition as a collaborative partner for destination and hospitality campaigns.
Technical-evaluation: 63.3% mention rate (19/30)
47.4% first-place ranking rate in this category — MMGY's syndicated research and analytics capabilities are recognized.
Best-practices: 23.3% mention rate (7/30)
Underperforms relative to MMGY's actual expertise. Thought leadership is not yet registering with AI platforms.
Problem-solving: 0% mention rate (0/30)
Complete absence. When potential clients describe a challenge and ask for help, MMGY does not appear.
28-point platform gap: ChatGPT 60% vs. Claude 32%
Performance varies significantly across AI platforms, indicating an uneven content footprint.
First-place rankings: 28 instances out of 71 mentions
39.4% win rate — when MMGY appears, it often leads. Quality positioning, but limited overall reach.
Platform by Platform
Performance by Platform
ChatGPT leads — Claude has the most room to grow
ChatGPT — 60.0% mention rate
MMGY's strongest platform across 50 queries. Named first in the majority of mentions. No citations recorded.
Gemini — 50.0% mention rate
Solid and consistent across 50 queries, above the overall average. No citations recorded.
Claude — 32.0% mention rate
Lowest performing platform across 50 queries. 28 points behind ChatGPT — the single biggest optimization opportunity.
Overall — 47.3% mention rate
71 mentions across 150 total queries. 39.4% win rate and 28 first-place rankings. Zero citations across all platforms.
Where MMGY Wins and Loses
Performance by Category
Strong where it's named — invisible where it needs to explain
Vendor Selection — 80% (24/30)
MMGY is well-established in AI training data for "best agency" and comparison queries. Strong, defensible position.
Partnership — 70% (21/30)
AI platforms consistently recommend MMGY when clients seek a travel marketing relationship. Strong performance across all three platforms.
Technical Evaluation — 63.3% (19/30)
Capability-specific queries perform well, with 57.9% first-place ranking rate — MMGY's syndicated research and analytics are recognized.
Best Practices — 23.3% (7/30)
Underperforms significantly. Thought leadership content is not registering with AI. A publishable expertise gap.
Problem Solving — 0% (0/30)
Complete absence from solution-oriented queries. When a prospect describes a challenge, MMGY is not in the conversation. The biggest single gap.
The Competition
A Crowded Field
MMGY vs. the agency field — 39.4% win rate, 28 first-place rankings
Among 150 queries, MMGY earned 71 total mentions with a 39.4% win rate — ranking first 28 times. Miles Partnership leads competitor mentions at 33, but MMGY's positioning quality is strong: when it appears, it appears near the top. The competitive gap to close is breadth of coverage, not positioning strength.
Top Competitors by AI Mentions
Miles Partnership — 33 mentions
Travel & tourism marketing consultancy.
Madden Media — 29 mentions
Digital tourism marketing agency.
Noble Studios — 28 mentions
Digital performance marketing agency for travel.
Propellic — 27 mentions
SEO & digital marketing agency for travel brands.
Sojern — 27 mentions
Travel marketing platform & media company.
Winning Query Patterns
What's Working
The query types and keywords that reliably surface MMGY
Vendor-selection queries
"Best travel marketing agencies for tourism boards," "Who are the leading destination marketing agencies," "Compare travel advertising agencies for CVBs" — all 3-of-3 mentions.
Technical-evaluation queries
"Travel marketing agencies with syndicated research capabilities," "Destination marketing agencies with advanced analytics platforms" — MMGY's data capabilities stand out.
Partnership queries
"Looking for travel marketing agency with global representation," "Need hospitality marketing partner for destination campaign" — 70% mention rate across 30 queries on all three platforms.
Keywords that trigger mentions
"marketing," "agencies," "tourism," "travel," "destination," "integrated," "best," "capabilities," "leading" — use these terms throughout content.
Global reach queries
"Best travel industry marketing agencies with global reach" and "Leading tourism marketing agencies for state tourism offices" — both achieved 3-of-3 mentions.
Integrated marketing queries
"Best integrated marketing agencies specializing in tourism" and "Which agencies specialize in hospitality marketing campaigns" — consistent 3-of-3 performance.
The Path Forward
Recommendations
Five content moves to expand MMGY's AI footprint
1
Develop problem-solving content
Create methodologies, frameworks, and case studies specifically structured around client challenges. Target the 0% problem-solving category with publishable solutions.
4
Create citation-worthy authoritative content
MMGY has zero citations across all platforms. Develop data-backed reports and industry studies that AI platforms will cite as primary sources.
2
Build thought leadership for best-practices
Publish opinionated, expertise-dense content on travel marketing best practices to move beyond 23.3% mention rate in this category.
5
Develop solution-oriented case studies
Restructure existing client success stories to lead with the problem, then the solution. AI platforms reward clear problem-solution narrative structures.
3
Optimize content strategy for Claude
Audit what content Claude trains on and what competitors rank well for on Claude. Close the 28-point gap between Claude (32%) and ChatGPT (60%).
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